Q To better understand the concept of Customer Lifetime Value, please Google and find an article to the discussion board titled: The Truth About Customer Experience. Many companies conduct business in silos – where there is not enough communication regarding the customer between departments. There are many reason for this, fear of sharing information (which equates to power), ignorance of the necessity, or simply the mentality, “I am not paid to do that” are just some. This silo effect can be damaging to the overall customer experience. Please read, and share your comments in the posts. Do you see similarities with your company?
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